Wide Open — Prepared for Ty Myers · July 2026 · Interactive budget, all levers yours
Wide Open Newspapers × Ty Myers
Limited-edition newspaper prints for The Legal Tour 2026 · one edition per night · never reprinted · never discounted
01 — The idea, simply
Two ways to do this
Product A — Limited edition, per night
A unique newspaper for each headline date — the city, the night, the setlist, the writing. Run sized to the room; when a night sells out, that edition is gone forever. Scarcity is real and dated, so it carries a higher price point than a poster.
Product B — Open tour edition
One design for the whole Legal Tour run, sold at every stop and online, closed forever when the tour ends. Simpler, batch-printed to demand — no per-city collectible story, so it earns a lower price point.
They combine well: per-night editions at the shows, the open edition online only — the collector object and the accessible one, without either undercutting the other.
02 — Why this fits Ty Myers
The first big-room run only happens once
The Legal Tour is the run fans will claim they were at — Red Rocks, then the Texas homecoming at Moody Center and Dickies Arena. Right now there is no dated, capped object that proves you were in the room. The newspaper is that proof: a 16-page edition per night, capped to the room, never reprinted.
The momentA streaming-native fanbase meeting the artist live for the first time at this scale. First-tour editions are the ones that appreciate — year one, numbered, dated. There will never be another first big-room tour.
The fansCountry audiences are the strongest physical-merch buyers in music, and this generation collects — vinyl, prints, anything dated. A newspaper slots straight into the table at a price point between the tee and the hoodie.
The objectA poster is one image. A newspaper is 16+ pages — photos, writing, the setlist, the city — and every spread opens into a poster. An editorial art object, not a tour poster.
The set piecesRed Rocks (Aug 30) — the collector’s edition of the run. Moody Center + Dickies Arena (Nov 20–21) — the Texas homecoming double-header, the two biggest editions of the tour.
03 — Why Wide Open
We make culture physical
Wide Open is a creative direction and production house centered on the physicalization of culture — full-size newsprint publications where every spread opens into a wall poster, with real writing on the backs. Editorial art objects, not tour posters.
Our newspapers are stocked in bookstores across Paris, London, NYC and LA (Magculture, Yvon Lambert, Skylight, Quimby's); our World Cup series is live now at newspapers.wide-open.xyz. We design at tour pace — one architecture, a unique edition per night — with your team approving every page at concept, layout, and final.
04 — The two financial structures
Who pays, who earns what
Pick the structure first — the products below work under either. Numbers shown at the baseline: Product A, $40, 5% editions, 90% sell-through, headline dates only.
Structure 1 — We finance it
~$144,000 to the artist
Wide Open pays for everything — design, print, shipping. Costs recoup off the top, then the net splits 60/40 in the artist's favor. You write no checks and carry zero risk. At headline-tour scale, this is the structure we'd honestly recommend.
Structure 2 — You finance it
~$220,000 to the artist
You cover production at cost (~$43,000 upfront: volume-rate print, customs, and our design & production fee — $20,000 flat, or $2,000 per show under five shows) and keep everything else. More money, small upfront — the right call if you’re confident in the run.
Same product, same work, same quality either way — and below, you can test both against any pricing you like. Add a Red Rocks foil variant or VIP integration and the numbers move fast.
05 — Product A · Budget playground
Limited edition per night
Every number is a lever — drag them and the budget recalculates across all 26 dates of The Legal Tour.
Print cost is dynamic — computed per date from our printer’s volume curve (€4.50/copy at 50 → €2.01 at 1,000, interpolated, shown per date in the table): currently –. Split fixed at 60/40 in the artist’s favor (Structure 1). Design & production (Structure 2 only): $2,000 per show under five shows, $20,000 flat at five or more.
Copies printed
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Gross retail
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Net pool
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Net to the artist
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Net to Wide Open
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Per night, at your settings
Capacities are concert-configuration estimates — true them against ticketed capacity and every row recalculates.
06 — Product B · Budget playground
Open tour edition
One design, the whole tour, closed forever at the end. Batch-printed to demand — structurally low risk for whoever finances.
Locked: print at $2.20/copy (batch rate, shipping included). Split fixed at 60/40 in the artist's favor (Structure 1). Design & production: flat $20,000 (Structure 2 only).
Copies printed
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Gross retail
–
Net pool
–
Net to the artist
–
Net to Wide Open
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07 — Side by side, at your current settings
A vs B
Product A — net to the artist
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Product B — net to the artist
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A + B combined — per-night editions at the shows · open edition online only
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Scarcity carries the price — per-night editions give every date its own sell-out moment, and nothing ends up in a $10 clearance bin. B wins on simplicity. The combined play takes both.
Methodology per our standard model: hall fee on venue sales · 5% shrinkage & CC on venue gross · card processing on online sales · print costed on volume tiers · support slots at 30% attach · excludes sales tax.
08 — How it runs
Production & next steps
EditorialImagery from your archive under one-time license, commissioned photography, or your creative team. Essays, sleeve-style writing, the city's history with you. Approval at concept, layout, and final — every page.
The templateOne architecture, an edition per night: masthead, date, city, that show. Designing at tour pace is our production system, not an experiment.
VIP synergyYour VIP tiers already center on a signed foil print — the newspaper slots straight in: signed edition copies as the VIP object, standard copies at the table.
The set piecesRed Rocks (Aug 30) — the collector’s edition of the run. Moody Center + Dickies Arena (Nov 20–21) — the Texas homecoming double-header, the two biggest editions of the tour.
Logistics6–10 weeks concept-to-first-edition; print 5–7 working days per batch, shipped with the merch. Sold through your existing tables and POS — no staffing burden. August is close — the West Coast opener is the deadline that matters; Red Rocks is the flagship to lock first.
Next1 · Pick product and structure. 2 · True capacities and venue fees — everything recalculates. 3 · Archive access + concept session. 4 · Concept lock July → first night, August 13.
09 — The work & the precedent
Our work
The precedent
The artist newspaper has half a century of collector history — priced like art, not merch.
Turnaround
Printing and shipping take a week. The only real time variable is design — lock the concept and the machine runs at tour pace.